On-Page vs. Off-Page SEO: Which Is More Important for Your Business?

By James Ball

March 29, 2022

What are some important aspects of SEO?

SEO has many essential aspects, but some of the most crucial ones include keyword research, on-page optimization, and link building. If you want your website to rank well on SERPs, it’s essential to focus on these critical areas.

Do I need different personnel for each aspect of SEO?

Not necessarily. While it’s always a good idea to have experts in specific areas of SEO, like keyword research or on-page optimization, a generalist can do most of the work. However, if you’re looking to scale your SEO efforts, it might be worth bringing on specialists such as Idea Maker.

 

What are do-follow backlinks?

Do-follow backlinks are links that Google considers to be a vote of confidence in a website, and as such, they can help improve your website’s search engine ranking. Unlike no-follow links, do-follow links pass along some of the website’s authority they’re linking, which can help your site rank better on search engine results pages.

Do social media links count as backlinks?

Yes. Any external links that direct users to your website can be considered backlinks, including social media links.

What are the most important on-page ranking factors?

Generally speaking, the most important on-page ranking factors are keyword relevancy and quality of content.

What are the most important off-page ranking factors?

The quality of backlinks and the authority of the linking website play a vital role in your page’s ranking.

Is paid advertising better than SEO?

SEO should be considered an essential part of any digital marketing strategy because it helps you earn organic traffic from search engines. On the other hand, paid advertising should be viewed as a supplement to your SEO efforts.

Are SEO services too expensive?

It depends on the scale of your SEO campaign. If you are looking for small-scale optimization services, then the prices will be lower. However, if you need a comprehensive SEO campaign that targets all of your website’s deficiencies, the costs will naturally be higher.