If you’ve been on the internet at all in the last few months, you’ve probably heard of ChatGPT. Since its launch at the end of November, the chatbot has taken the world by storm with its human-like conversations, setting a record in January for the fastest-growing consumer application with 100 million monthly active users.
Because this massive and immediate success is a strong indicator of ChatGPT’s growing presence in our world, it’s important to understand how the technology will affect digital marketing strategies like search engine optimization. Keep reading to learn more.
What Is ChatGPT?
Launched Nov. 30 by OpenAI, Chat Generative Pre-trained Transformer – otherwise known as ChatGPT – provides responses to human prompts by predicting meaningful dialogue and mimicking natural speech patterns.
The free bot, which has been trained with data and information from across the web, also possesses knowledge on various topics. While many people are flocking to ChatGPT for entertainment, the bot is being used for business purposes as well, such as writing code or polishing professional emails.
Overall, ChatGPT has proven to be a powerful tool that has already achieved widespread popularity. In fact, the AI generator garnered more than 1 million users in the first five days after its release.
Who Is OpenAI?
OpenAI is an artificial intelligence research and deployment company whose mission is to “ensure that artificial general intelligence benefits all humanity.” Founded in 2015, the company was conceptualized by Tesla CEO Elon Musk and Sam Altman, the former president of Y Combinator. However, in 2018, Musk resigned from OpenAI’s board, but has remained an advisor ever since.
In addition to ChatGPT, OpenAI has developed many other AI innovations, including Dall-E2, an art generator that creates realistic images from natural language descriptions. In January, the company was reported to be worth about $29 billion.
How Is ChatGPT Used for SEO?
Due to its conversational abilities, ChatGPT has quickly earned a spot in the workplace as an effective instrument for a variety of job positions, including customer service representatives, virtual assistants and language translators. The chatbot has also been beneficial in SEO by streamlining the process of creating and optimizing high-quality content through ChatGPT.
ChatGPT enables an effortless way to generate a list of relevant keywords without having to do any research yourself. By simply asking the bot to give you a list of keywords related to your business, you can immediately receive a list based on current internet trends. This is much quicker than traditional keyword research, which involves finding and analyzing popular search terms related to certain products and services.
Ultimately, the chatbot offers instant results to an otherwise time-consuming process. It also ensures that you receive a wide range of potential keywords, providing you with creative ideas that may have never even crossed your mind.
ChatGPT can also be extremely useful in generating schema markup without any errors. Schema markup essentially refers to code that’s designed to provide more information about your website to search engines and inform the search engine of what your content is trying to convey. This means that the chatbot can instantly turn unstructured data into structured data by taking your natural language input and creating a “rich snippet” to appear in search results. This will ensure search engines understand your content, which will generally result in more traffic to your website.
Create Meta Description
By utilizing ChatGPT, you can get various meta descriptions that will provide insight into what type of content will be provided on a webpage, as well as how it relates to a user’s search query. This will save you a lot of valuable time, as the chatbot can quickly provide you with a variety of meta descriptions for any subject and any amount of words. Typically, these descriptions are between 50 and 160 characters, but this will vary depending on the webpage and its content.
ChatGPT will also likely impact your page’s click-through-rate, giving you a way to advertise your content to users in a fast and easy way. This can be done by simply asking the bot to summarize your webpage’s content.
ChatGPT can also help with recycling your content or repurposing your most popular articles or posts in an intentional and creative way. This could be in an entirely new format or simply rewriting an article. Either way, ChatGPT can be a valuable brainstorming tool in choosing how to recycle the content. You could also ask the bot to rewrite an article for you, perhaps providing a new angle but using the same information. If done properly, recycling content will help you broaden your reach and gain new followers. It’s also cost-efficient, especially with the help of a free tool like ChatGPT.
Limitations of AI Content Generators
Even with all the positives of using an AI content tool like ChatGPT for SEO, there are still many drawbacks and limitations related to the technology. Here are just a few:
Sometimes ChatGPT won’t let you generate content, as it can’t handle the amount of data being pushed through it. When too many people are using the chatbot, then an error message will be displayed, revealing that ChatGPT is inundated and can’t process all the requests. While this is usually resolved within an hour, this can become problematic if you are on a tight deadline.
Lacks Understanding of Context
Although ChatGPT does have the capabilities to process basic human speech, the bot may not fully be able to understand the context and background information of every question it’s asked. If being used for SEO purposes, this lack of understanding could pose major issues, especially in regard to terminology. Additionally, not fully comprehending SEO definitions will likely result in low-quality content, as well as errors.
Often Provides Wrong Answers
Along with its limited understanding of context, ChatGPT also exhibits insufficient logic and reasoning skills, making it an overwhelmingly unreliable source. For example, the bot cannot grasp mathematical concepts or even solve basic word problems. Users have also noted that the bot has generated misinformation and blatantly inaccurate content. In fact, the Q&A developer website Stack Overflow banned ChatGPT-generated content on the platform “because the average rate for getting correct answers from ChatGPT is too low.”
Will ChatGPT Replace SEO Experts?
Because of its inaccuracies, ChatGPT does not have the skills to fully replace SEO experts – at least not right now.
Although it can help immensely with content creation and brainstorming, the bot cannot assist with the more technical components of SEO, such as link building and on-page optimization. This means that ChatGPT should be utilized as only a part of your comprehensive marketing strategy.
If you do decide to use the technology, it’s critical to edit any generated content thoroughly to ensure it provides factual information and meets the desired quality standards of your brand.
Artificial Intelligence and Machine Learning from Idea Maker
Since 2016, Idea Maker has offered top-notch web and software solutions that include various capabilities, including integration with artificial intelligence and machine learning technologies.
For example, the company Lincoln, which receives and processes data files for bulk analysis, turned to us to create a robotic process automation system to filter the data into a detailed database. Thanks to our custom software, the company can now process more data with fewer mistakes.
Interested in learning how Idea Maker can use machine learning to boost your own business? Schedule a free consultation with us today.