Chonillo Marketing needed a WordPress development company to help them put their best foot forward and work towards their goals of building a business that could be relied upon.
Marketing companies often work on contracts and hire freelancers to get the job done. In today’s job market, freelancers and marketing companies need to have professional websites that provide ample information about the services offered and the rates for those services.
IdeaMaker – A WordPress Development Company
Creating a versatile website and incorporating a cohesive graphics aesthetic was essential to building the brand and creating a service menu that customers could easily navigate and trust.
As a marketing professional and content creator, Jennifer Chonillo needed something to represent her brand but not hold her hostage to complex updates and complicated coding for new content.
Chonillo Marketing partnered with IdeaMaker to create a beautiful and easy-to-use website for their customers to browse when getting to know the company and its services. Much of the website skeleton was already in place, so IdeaMaker came in and fleshed it out, giving it new life. As a WordPress design company, IdeaMaker followed best practices, created protocols to adapt to new content, and gave room for new growth.
What We Did
One of the critical features Chonillo Marketing was looking for was the ability to easily add or adjust the content on the site to keep it relevant and maintain SEO and backlinks. They were building a solid framework with WordPress; this not only allowed for this but encouraged building more onto the site in the future.
SEO Tracker in the WordPress Dashboard
In the WordPress design, the admin dashboard creates an easy place to upload new content and rank it with SEO tools embedded in the design. SEO is especially important to the client, because, in marketing, it’s crucial to lead by example. Bad SEO doesn’t encourage clients to trust you with their website SEO.
Easy-to-Use Contact Us Form
The entire point of doing business is to connect customers to your business. To do this, you must collect their information and build that connection. Lead funnels are excellent, but when they fizzle out or are challenging to maneuver, you lose out on an opportunity. Chonillo Marketing has an easy-to-use contact us form with several prominent placements, making it easy to capture that lead.
Once the lead has been captured, it is passed along to the client’s email to use the information to set up a consultation and build the business relationship. A solid partnership between a marketing team and the WordPress development company is a recipe for success in most ventures.