Ellis Croke

Tech Writer

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What are some effective ways for small businesses to generate leads and sales through digital marketing?

PPC ads can be extremely effective for getting your business seen, as they link users to your site for a better picture. Furthermore, you can implement Search Engine Optimization to ensure those searching for products or services you offer are more likely to see your business first.

What are the benefits of digital marketing for small businesses?

Marketing is important for any business, but it allows for smaller businesses to start building a bigger pool of regular customers. The main selling point of digital marketing over more established marketing methods is the freedom to choose what you market, where you market, and how much it costs.

How can small businesses create an effective digital marketing strategy?

Small businesses should look at how much they’re willing to spend on digital  marketing to determine how many strategies can be implemented and how its success is measured. The better a small business can plan its digital marketing strategies, the more effective they will be.

What are some common mistakes small businesses make when it comes to digital marketing?

Some small businesses may decide to digitally market without a website. While you can digitally market without a website, not having a central official location for all your business’s information will make it harder for customers to be certain you’re the right place for them to be.

What are some key metrics that small businesses should track to measure the success of their digital marketing campaigns?

Some of the most important metrics to be concerned with when digitally marketing are screen time on ad, screen time on-site, and impression to conversion rates. Impression to conversion rates are the rate at which your advertisements are successful, and result in a click or purchase.

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