If you’re an entrepreneur, you know that one of the key components to starting a company is choosing a business name. It’s important to find a name unique, memorable, and representative of your brand. But how do you come up with a good business name? Here are a few tips to help get you started.
Things to Consider
Choosing a name for your new business venture or startup is a challenging affair. There are many factors to consider.
Memorability
Your business name must be memorable so people can recall it later. This is especially important when your company starts gaining popularity. Then you’ll need a catchy name to resonate with your target market.
Keep it Short
Long names can be necessary, but a short, punchy name is better for memorability and branding. It can be challenging to encapsulate your company’s identity, service, and personality with just a few characters, but a good name tends to have only two or three syllables.
Be Original
The more unique, the better. If there are other brands with similar names as yours, potential customers might get confused about which brand is which. It’s also best not to base your business name on another company or popular brand that already exists, as this could lead to trademark infringement issues down the line.
Consider Domain Names
When naming the business, it’s essential to make sure the corresponding domain name is available. Otherwise, consumers may end up on someone else’s website when searching for yours. Also, ensure high authority domains, such as .com, are available; that way, your business will appear more trustworthy and professional.
Pronunciation
Your name must be pronounceable. If your company’s name is difficult to pronounce, your word of mouth marketing is limited as the wrong identity will be promoted. Difficult to pronounce names can also exclude international, non-native speaking audiences, as they may misunderstand the meaning.
Spelling
Similar to pronunciation, when naming your business, it must be simple to spell. If consumers are unfamiliar with the spelling of your business name, they may find it difficult to identify it in searches. This could severely impact your online exposure and social media marketing.
Social Media
In this day and age, your business needs an excellent online presence which means social media marketing. The first step in this is creating business accounts across all major social media platforms, such as Facebook, Twitter, and Instagram. You must ensure that your business name is available on these platforms.
Can’t Get The Perfect Name?
You can be creative, think of a new company name with your own twist or use one of these business naming tips. No matter how long it takes for inspiration to strike, you’ll come up with a business name eventually. If you’re desperate to get the business started, you can always choose a placeholder name and change it in the future, when resources allow.
Time to Start with Idea Maker
Now you know how to come up with a business name, it’s time to start operating. It’s likely your business will need specialist software to run smoothly. Idea Maker can help.At Idea Maker, we provide high-quality, bespoke software development perfect for any business. Our team of expert developers are ready to help you get your business off the ground. Schedule a free consultation today for more information.
