The Problem
The team at Virtual Assist contacted Idea Maker for SEO website development services for their company’s website; they strived to find a design company that shared their vision and could see the future growth in the same light.
Virtual Assist had previously run on a perfectly designed, beautiful website; the team had poured a ton of hard work and valuable effort into their SEO ranking. It had made significant headway in their goals. However, as they grew and technology standards shifted, they outgrew their original website and needed an upgrade.
SEO Website Development Project
Primarily, Virtual Assist needed a more mobile-friendly website without sacrificing their SEO work or their efficiency. When over 50% of all website visits occur on mobile devices, it was important that the new website could exceed standards now and for the business’s foreseeable future. This goal meant that the new Virtual Assist website needed to load fast, and be responsive even on mobile devices, sometimes on less than ideal data networks.
Another goal that Virtual Assist needed to tackle was the professional appearance of their new website. First impressions mean a lot in physical stores, but they mean even more on virtual platforms. A company website is the one chance to engage your customers and give them the information they’ll use to make their purchase decision.
Because there was so much riding on the successful design of this website, Virtual Assist needed the best, and they engaged with Idea Maker for their mobile-friendly SEO website development project.
Our Solution
It is rare for a web design company to include SEO services in their builds, but with Idea Maker, it is included as part of the package. As a full-service boutique web design company, we have an entire staff of dedicated specialists on the team for each client project.
Our team took a look at the SEO work that the previous content creators had already done and strived to keep all the dedicated efforts intact in our build. We build the Virtual Assist website from the ground up for optimized customization and efficient operation while maintaining the mission and previous content.
We worked with our clients, walking them through our tried and true WordPress development process to include everything they needed to continue to succeed in their tasks. With customization in the build, we created a focused and sleek look on both desktop and mobile platforms without losing any efficiency.
What We Did
Custom WordPress Design
Building a custom site in WordPress from the ground up meant we could create a one-of-a-kind website for our client that stayed true to the company goals and established branding. The process included several revisions to pinpoint precisely the user experience the Virtual Assist team wanted. Still, once our team nudged things into perfection, the website exceeded expectations and continues to serve the client well.
Search Engine Optimization for WordPress
It was clear from the beginning of this project that SEO was critically important to the success of this business website. The previous site had a ton of great SEO work on it already, and we didn’t want to lose any of that effort. We worked with our team to maintain the current SEO rankings and improve the onsite SEO so the new site wouldn’t fall between the SEO cracks of Google and other search engines during the transition.
Mobile-Friendly Efficiency
With the new design, the website was beautiful, responsive, and fast-loading. Virtual Assist clients could get better and more efficient help than ever before with the fresh website rebuild.
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