The Problem
Underground Medicinals Inc. needed a fresh new online presence. As a trusted WordPress website design company, Idea Maker brought to light their needs and their growth opportunities and created a bold and fresh new website for their needs. Building the perfect website for this client and their industry brought their products and services to the fingertips of a much broader customer base than before.
Medical Marijuana has been a health staple for people around the country for quite some time. With the recent movements toward legalizing marijuana for recreational use, more people have discovered its beneficial products. The previous website wasn’t up to handling the new customer demand and didn’t work as efficiently as the team at Underground Medicinals Inc. wanted and needed.
Our Solution
Idea Maker created a solution for the client’s needs that considered the legal side of the marijuana trade, the customer need for fast and reliable information, and the growing trade around the industry.
Proud to be a WordPress Website Design Company
This website project was a particular niche project, and Idea Maker prides itself on collaborating with our clients to fill the project needs to the letter and beyond. With the new website build, the company has room to grow significantly before upgrading its digital infrastructure again. And when they do, Idea Maker is here to help. With years of expertise, the Idea Maker team can create functional works of art, they are a trusted WordPress website design company with client testimonials to back up their experience.
What We Did
Age Restricted Content
The Idea Maker solution included an age verification for accessing the content. This is, in many places, a legal requirement of any business working with age-restricted substances, such as bars and smoke shops. While the industry is growing, and teens have long used marijuana as a recreational outlet, Underground Medicinals Inc acknowledges and encourages its clients to abide by legal restrictions around age. The landing page of the custom-designed website helps them maintain this standard.
Social Media Integration
With many apps popping up that connect you to services and products otherwise hard to find, and social media is one of the top marketing tools in a modern business’ arsenal, it was essential to maintain and improve social media integration Underground Medicinals had already begun establishing. The website design considered the ease of access to these other apps and made it an easy part of the process.
SEO Optimization
Our team built the website to ensure that adding new content that is SEO optimized would be a simple task. With widgets in the website’s framework that allows for real-time SEO analysis, even hobby content creators can upload valuable SEO content without hours of research and fighting to meet the Google algorithms.
Content is easy to upload in the new website dashboard, with a simple copy and paste feature. The SEO widget tells the writer suggestions to increase their ranking with Google and other search engines. The content upload process also makes it easy to upload photos of products and work SEO tags into titles, images, and other aspects of the content.
Maintained Established Backlinks for SEO
Because we were building from an already active website, the previous designer had already put a significant amount of backlinks and SEO work in place. When we built upon the framework already established, we ensured that the IdeaMaker team maintained the backlink work and the integrity of the SEO work remained intact.
We work hard to help our clients work smarter, not harder. It only made sense to build off work already in place. The process allowed the client to maintain the look and functions of their current website while improving the overall efficiency and productivity of the website.
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