In partnership with Idea Maker, Pink Avenue Beauty created a new business app development project to fill a need. Connecting beauty professionals and clients is the key to beauty business success. However, often, appointments remain unbooked and nails unpainted because one party or the other isn’t aware of availability. The creators of Pink Avenue wanted to create an app that could be used like Uber, but for beauty services.
The client needed a two-sided app that was available for all users, no matter their device type. She needed a dedicated dashboard for the customers and the salon owners, stylists, nail techs, and estheticians. Further, she needed Google map integration so that when clients booked appointments, they’d be with salons near them. Another feature that was a must-have was listing available appointments and scheduling them on the fly.
The Idea Maker team saw amazing potential in this project and dug right in. This would be a fun and interesting challenge with our team’s expertise in business app development and cross-platform app development.
Business App Development Projects
With everything set to the creator’s standards, she launched the app to great success. As the app has grown, the framework has kept up and continued to perform beyond expectation. For your next brain-child business app development project, consider Idea Maker and our team of specialists.
What We Did
It was essential that this app work for Android and iOS users with equal speed and quality. Idea Maker dove into the project with the right designers on the team for optimizing the design for cross-platform use. Idea Maker used React Native for cross-platform capabilities.
From the back-office side of the app, stylists, salon owners, and technicians can log in, update schedule availability, remind clients of upcoming appointments through text and push notifications, and contact clients about services. Further, they are listed on the integration Google map API so they can be found, even if the client has never been to their salon. Because of the integration with Google, clients can see reviews and visit the salon website for more information before booking.
The ability to find and book appointments without calling a salon makes this app appealing to many people. In our busy lives, we don’t always want to drop everything and peruse the millions of salons and beauty studios that may or may not have available appointments and be convenient to our location and needs. With the client dashboard, they can search by service, location, or a specific salon. You can book appointments right from the app.
Specials, Deals, and Promotions
With the Google Map integration, and the ability to update your salon profile, clients are able to find deals, sales, specials, and promotions for different locations, services, or specialists. Customers can browse the app to find the best deals for their needs and book an appointment. From the salon side, this app provides a platform for beauty techs to offer Groupon-style marketing deals to promote their businesses.
Payments and Subscriptions
To help the users of the Pink Avenue Beauty custom app easily make payments, Idea Maker used Stripe to handle credit card payments. Using Stripe also helps share revenue with the creator. For subscription management, we choose to use both Stripe and Apple Pay.
Google Maps Integration
For an Uber-like app to work well it would need to integrate with Google Maps. Idea Maker used the Google Maps API so that customer users could easily browse the map to locate a salon near them. Google Maps information would also be used to improve the user experience for increased app success.