The Problem
When Annie Speck partnered with IdeaMaker for affordable website design and development, she changed her business course. On average, only 2-6% of all website visits will convert to paying clients. That number wasn’t good enough for Annie Speck Interiors. Annie is a well-respected Interior Designer based in Southern California. She knew that she needed to step up her website to provide the best services possible to her potential clients.
Creating a mobile-forward website to display her high-resolution digital portfolio and provide an easy way to access and contact Annie Speck Interiors created an ROI to be proud of. When your custom website increases your client traffic and sales conversion, the investment is worth it.
Annie had searched for an all-in-one full-service website option that gave her online presence a sleek, professional appearance while providing high-resolution photos of her work for her potential clients to enjoy. However, photo-heavy websites tend to load and run slow and can be hard to optimize for mobile viewing. When nearly half of all website traffic is portable, a forward-thinking business must maintain a mobile-friendly website.
Our Solution
Working in close connection with Annie, the IdeaMaker team got to work creating a website that focused on mobile use without dropping any of the high-quality photos or speed that clients come to expect from desktop exploration.
Using a combination of HTML, CSS, and PHP programming, IdeaMaker built a website from the ground up that provided the load speeds and high-quality images Annie needed to convey her skill, business philosophy, and professionalism in perfect clarity. By coding the website line by line, IdeaMaker avoided many problems that build up slow load speeds and other issues discovered in the previous search for a solution.
What We Did
High Resolution Images
Focusing a portion of the build on load speeds meant that photos’ size and resolution didn’t cause issues in the website’s quality and speed to load and navigate. This way, you still see beautiful and crisp photos just as quickly on your phone as you would on your computer.
Mobile Forward Design
Annie and her business team know the value of mobile-friendly website design. One of the IdeaMaker team’s focuses is on a mobile forward design because our online research is on our phones. Making the website both fast loading and mobile-friendly improves Search Engine Optimization or SEO, and customer experience, while also increasing conversion and lead capture.
Convey Professionalism
Annie Speck Interiors needed a landing page that immediately conveyed the industry’s high professionalism and talent levels. Creating a fast and mobile-friendly website is a great way to make that first impression.
Digital Portfolio
In the age of social media, we’ve become a very visual society. Annie Speck Interiors understands this better than most because interior design is a very graphic industry. The website IdeaMaker built created an easily navigable digital portfolio to show the talent and style of Annie Speck and her variety of skills.
Lead Capture
When a website is easy to browse and keeps your attention for more than a few seconds, you’re more likely to sign up for newsletters or services. Annie needed a way to capture leads and contact potential clients to build her business.
With the partnership of IdeaMaker, Annie Speck was able to commission a website that seamlessly collected leads for consultations without being pushy and started creating a natural rapport with potential clients before they even meet in person.
Form and Function with Affordable Website Design and Development
IdeakMaker and Annie Speck Interiors created the perfect mesh of form, function, and beauty with her customized website. Designing the content and navigation with her clients in mind allowed us to sideline the assumptions that photo-heavy websites couldn’t be mobile-friendly. Together, we created an affordable website design that helped Annie Speck Interiors thrive and grow.
Contact us today to discuss your custom affordable website design and development needs, see our past work, and discover how we can help your business thrive.
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