Did you know that top-ranking pages on Google search results have over three times the number of backlinks as lower positions? Yet, despite the clear correlation between search engine ranking position and link building, only 5% of websites have secured backlinks. This is likely due to the challenges of link building.
Thankfully, there are many tools available to make the link building process smoother. Keep reading to find out The Dental SEO Experts’ top five tools for quality link building.
What Is Link Building?
Link building is the process of creating a network of third-party external links that point to your own website. This creates credibility and signals to search engines that your website is trustworthy, therefore increasing your search position. In fact, link building is a top consideration by search engines, meaning if you don’t do it, you’ll likely be penalized by search engines.
Related Pages: Link Building For Dentists
5 Tools for Quality Link Building
There are many link building tools available, each with different purposes and benefits. Here are just a few link building tools we think you should consider.
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HARO
Help a Reporter Out (HARO) is an online platform that connects reporters in need of expertise with skilled professionals and sources in exchange for backlinks. HARO offers a quick way to generate backlinks, as reporters are generally looking for short quotes and snippets of information. This means HARO is not a good tool for explaining or promoting your business, but it is excellent in terms of link building.
What’s more, with HARO, you get a diverse range of backlinks from various news outlets or differing levels of authority. As a result, if you spend enough time generating backlinks through HARO, your website could end up with a broad range of citations across many websites.
Pros- Extensive database of sources
- Location filters
- Generate multiple links at once
- Email alerts
Cons
- Excessive email notifications
- Vague requests
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Scrapebox
Scrapebox is an all-in-one link building application that comes with many useful features, such as an automatic blog poster, keyword scraper, bulk anchor link creation, and domain availability analyzer. In terms of user experience (UX), Scrapebox leaves a lot to be desired, as it’s made primarily for technical users. However, Scrapebox is worth learning, thanks to its invaluable functionality.
Scrapebox’s functionality doesn’t end with what’s in the box. In fact, there are 33 free add-ons that can be installed to Scrapebox to extend its functionality, as well as several paid plugins. As a result, Scrapbox is capable of much more than its already impressive functionality.
Pros- Feature packed
- Lots of plugins
Cons
- Poor user interface (UI)
- Learning curve
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SEMrush Link Building Tool
The SEMrush link-building tool is not a standalone application but a toolkit within SEMrush’s SEO suite. However, it merits a mention on this list, thanks to its many benefits and smooth user experience. If you’ve dabbled in SEO before, you likely know the power of SEMrush, so you should need little convincing.
SEMrush’s link building tools help users gather potential backlinking opportunities, analyze their value, and determine whether they are worth pursuing. The link building tool then allows users to reach out to site owners using a connected Gmail account, making the whole link building process convenient.
Pros- Seamless experience
- Access to additional SEO tools
- Detailed information on domains
- Helps identify new opportunities
Cons
- Limited free version
- Learning curve
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NinjaOutreach
NinjaOutreach is an all-in-one outreach tool that helps users to connect with social media influencers and generate backlinks. NinjaOutreach works by providing you access to their large database of blogs and websites that accept guest posts and backlinks. You’re then given professional email templates to use when reaching out to site owners.
When you’re ready to send emails to blog owners, NinjaOutreach offers email campaign management tools so you can schedule and monitor your outreach opportunities. Overall, NinjaOutreach is an excellent tool for those of you who need a helping hand.
Pros- Offers useful metrics
- Provides email templates
- Chrome extension available
- Contact influencers and blog owners
Cons
- Not fit for big campaigns
- Web app is not as solid as the desktop version
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Hunter.io
Hunter.io is a simple application that works much like a search engine. However, instead of returning search queries, it returns website contact information. You simply enter the domain of the website you wish to generate backlinks from; then the platform scrapes the web to find emails and social media profiles for the site owners.
Once you’ve collected contact information, you can then reach out to site owners and ask to guest post an article to their website, linking back to your own. Hunter.io also offers email campaign management tools to make backlink outreach a breeze.
Pros- Free plan available
- Verified emails
- Email campaign manager
- Easy to use
Cons
- Doesn’t work on every site
- Expensive pro plans
Link Building Services From The Dental SEO Experts
At The Dental SEO Experts, we have a team of dedicated professionals with extensive experience in link building. Schedule a call with us today to learn more about how we can help elevate your dental practice.
