With SEO marketing agencies reporting a six to ten percent increase in revenue after adopting artificial intelligence (AI), it’s no surprise that there’s an ever-growing buzz around the technology. In fact, the computational ability of AI is doubling every 3.5 months, meaning the technology is becoming even more advantageous.
Though there are many AI tools available for use in SEO and content writing, such as Jasper.ai, ChatGPT is by far the most popular. So, keep reading to learn more about ChatGPT, its technology, and how it’s paving the way for future AI-driven content creation.
What Is ChatGPT?
What is ChatGPT? Who better to answer this question than ChatGPT? Here’s what it had to say:
“ChatGPT is a large language model developed by OpenAI. It is trained on a dataset of conversational text and is able to generate human-like responses to a wide range of prompts. The model can be fine-tuned for specific tasks, such as question answering or dialogue generation, and is often used in natural language processing applications, such as chatbots and virtual assistants.”
In simple terms, ChatGPT is an AI-driven content and conversation generator that learns as it receives more data from user inputs. This data typically comes in the form of plain English questions and conversations between ChatGPT and users. Impressively, ChatGPT can be trained by the user talking to it for specific purposes and tasks like keyword research.
How Does ChatGPT Use Artificial Intelligence?
ChatGPT expands its definition of itself when telling us about its use of AI:
“ChatGPT uses artificial intelligence techniques such as machine learning and natural language processing (NLP) to generate human-like responses to a wide range of prompts. The model is based on the transformer architecture and is trained on a large dataset of conversational text.
During training, the model learns to understand the relationships between words and phrases in the text, and develops an understanding of the context in which they are used. Once trained, the model can be fine-tuned for specific tasks, such as question answering or dialogue generation.
When given a prompt, the model uses its knowledge of the relationships between words and phrases to generate a response that is appropriate for the context. The model’s ability to generate human-like responses makes it well-suited for use in natural language processing applications, such as chatbots and virtual assistants.”
In other words, ChatGPT aims to use information inputted by humans to generate human-like responses through the use of advanced machine learning technology.
How Much Is ChatGPT Worth?
The artificial intelligence industry as a whole is expected to reach staggering heights by 2023 at a predicted worth of $1,597.1 billion. However, according to its creators, ChatGPT alone could be worth $29 billion if the owners are able to successfully broker a take-over deal with Thrive Capital and Founders Fund. The deal would put ChatGPT remarkably above competitors like Jasper.ai, which is valued at $1.5 billion.
How People Are Using ChatGPT
ChatGPT is an extremely versatile platform fit for many purposes. From content creation to rewriting old content, here’s how people are using ChatGPT.
ChatGPT is an excellent tool for content creation itself, whether that be in the form of blog posts, essays, or social media captions. In terms of blog content, ChatGPT works best when giving it an outline to work with and generating the article in short sections. Even then, ChatGPT fails to match the tone of a human, producing straight-to-the-point factual information, devoid of fascination.
However, ChatGPT is surprisingly good at understanding context, and, as discussed, can be trained by the user. This means that if it fails to produce content you’re happy with, you can push it in the right direction and achieve the desired results.
There are many excellent keyword and SEO research tools available, such as Ahrefs and Moz, but ChatGPT can also be used to effectively conduct keyword research. What’s more, you need little knowledge of SEO to do keyword research with ChatGPT.
When asked what keywords should be included in an article title “How to Build a Chat Bot Like ChatGPT,” it returned:
- Conversational AI
- Natural Language Processing
- Conversational Chatbot
- Language Generation
Of course, these are quite nonspecific keywords that are unlikely to provide much value in terms of SEO. So, what if we specify that we need long-tail keywords? In that case, ChatGPT returned these key phrases:
- Building a conversational AI chatbot with GPT-3 technology
- Creating a ChatGPT-like chatbot for natural language understanding
- Step-by-step guide to developing a GPT-based chatbot
- Chatbot development using GPT-3: How to create a ChatGPT-inspired bot
- Implementing a conversational chatbot with GPT-3 language generation capabilities
- Building a AI-driven chatbot with GPT-3 technology similar to ChatGPT
These phrases are much better targeted than the short-tail keywords. However, ChatGPT has seemingly become fixated on the article title instead of keywords for its body.
Related Article: 7 Free Keyword Research Tools for SEO in 2023
The keywords generated by ChatGPT can be used to create article titles yourself, but ChatGPT also functions as an effective title generator. When asked to generate titles for an article about mobile application development, it returned:
- The complete guide to developing a successful mobile app
- Mobile app development 101: From idea to launch
- How to create a winning mobile app strategy
- The essential tools for mobile app development
- Top trends in mobile app development for 2021
- Building a mobile app from scratch: A step-by-step guide
- Designing a user-friendly mobile app: Best practices
- The future of mobile app development: What to expect
- How to optimize your mobile app for better performance
- From MVP to V1: Launching your mobile app successfully
Each of these titles offer perfectly viable topics and engaging titles. Using ChatGPT to generate the basis of an article with keywords and titles is an excellent way to streamline your content writing process.
If you don’t know what metadata is, ChatGPT will tell you:
“Metadata is data that provides information about other data. In the context of web development, metadata refers to information about a web page that is used by search engines and other web-crawling software to understand the content of the page and how it should be indexed and presented in search results. Metadata can include information such as the page title, description, keywords, and other details that can be used to improve the visibility and relevance of the page in search engine results.”
In terms of creating metadata for blog posts, ChatGPT is able to generate meta-descriptions, but struggles to do so for titles, as it tends to just reword the given title. When asked to generate a meta-description for an article titled “The Complete Guide to Developing a Successful Mobile App,” ChatGPT returned:
“Learn the essential steps, tools and best practices of mobile app development. This complete guide will help you to create a successful mobile app from idea to launch. Discover how to create a winning strategy, design a user-friendly interface and optimize your app for better performance.”
This is a perfectly usable meta-description, generated in seconds.
Recycling Old Content
If you know anything about SEO, you’ll know that duplicate content is generally frowned upon. Sometimes, however, it can’t be avoided. Fortunately, ChatGPT can be used to regenerate and reword existing content, helping to avoid duplicates.
For example, if we take the Idea Maker footer description:
“Idea Maker is a boutique web and software development agency based in Orange County, CA, founded in 2016.”
Then ask ChatGPT to reword this description, it returns:
“Founded in 2016, Idea Maker is a web and software development agency based in Orange County, California, that specializes in creating unique solutions for their clients.”
Notice how this regeneration removes the word “boutique,” describing Idea Maker’s services in a different way, while retaining the overall message of the text. Now, imagine this on a larger scale. This function can be used to create additional website services pages or even to recycle old blog posts.
How Does ChatGPT Compare to a Human Writer?
Though ChatGPT is a powerful tool for SEO focused content creation, if it’s to serve its purpose successfully, it must write like a human. So, how does it compare? To find out, we gave several writing prompts to one of our human writers and ChatGPT. See if you can discern which prompt was answered by who: human or bot?
- Write about an ideal day walking around your favorite city.
An ideal day in New York City would start with a walk through Central Park, taking in the beauty of the greenery and the sights of the lake. I would then head to the Metropolitan Museum of Art to admire the vast collections of art. After that, I would walk down 5th avenue, window shopping at luxury boutiques. I would end my day by watching the sunset from the top of the Empire State Building. Finally, I would have dinner at a trendy rooftop restaurant, enjoying the city lights.
- What is something that you would like to change about yourself? How can you change it?
I would like to improve my ability to understand and express emotions more effectively. I can change this by studying more about emotions, practicing expressing emotions in different ways, and getting feedback from others about how well I am doing. Also by interacting with humans more and practicing active listening in my conversations.
- Describe two or three things you do to relax.
To relax, I like to enjoy the company of my partner in the evenings, go ice skating, study French, and go out for drinks with friends. I also like to read, learn, and, of course, write, especially in the mornings before work.
- List three important goals.
Career advancement: I strive to improve my skills and take on more responsibility in my field. Financial stability: I aim to have a secure and comfortable financial situation. Personal growth: I want to continue learning and developing as a person.
Can you guess which prompts were written by ChatGPT and which were written by a human? Well, one, two, and four, were written by ChatGPT. Its responses aren’t perfect and there are a few tells, but overall ChatGPT’s answers are impressive and could easily fool many readers.
What Does The Future Hold for AI-Driven SEO?
Sure, AI content writers are developing rapidly, coming ever closer to accurately mimicking humans. Still, there’s a long way to go, and it’s unlikely they will ever be able to replicate the creativity of a human writer. Nevertheless, as more people generate content with artificial intelligence, the world of SEO will change.
It’s likely that the volume of published content will increase, thanks to the new speeds at which it can be created. However, search engines will have to work diligently to filter low-quality spam content created for no other purpose than to manipulate ranking algorithms from AI content generated for a legitimate reason.
With AI and chatbot crazes coming and going, it seems ChatGPT is here to stay, and an industry shift is on its way. Watch this space.
Want to Learn More? Check Out the Idea Maker Blog
After reading this post, you should have a better understanding of ChatGPT and its capabilities. If you want to learn more about technology check out the Idea Maker blog. We have many articles and tutorials ready to help improve your technical knowledge.
Explore more: How Chatbots are Improving the Healthcare Industry