Our Development Process


You’ve been looking for someone to help you with your website development or app development project. You might think the development process might be complex but when you work with Idea Maker, an Orange County development agency, it doesn’t have to feel that way. Idea Maker prides itself on helping our clients to achieve successful websites and apps without frustration. Don’t work with just any development agency, work with one that has developed a process to lead you to success.

Using our years of development expertise, we’ve developed a proven 7 step process to success. Our development agency works to ensure that your project is not only a success but is easy for you. 

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Step 1: Understanding Your Needs

The first step to completing your web development or app development project is to understand your wants and needs. We do this by collaborating with you to understand all the features that you and your customers need to make your project a success. To identify the necessary features of your website or app we work with you to determine what it needs to look like, the target audience, and what features absolutely must exist within your project.

We’re a development agency that cares about our clients and for that reason, we always caution our clients from including too many features in their projects. Our goal is to:

  • Reduce development time
  • Reduce development cost
  • Increase the chance of success

We always advise our clients to create Minimally Viable Products or MVPs. An MVP is one that includes the essential and unique features. As a development agency dedicated to your success, we believe in creating MVPs because they help you get your product to market faster, gain valuable feedback quicker, and increase your chance of being a success.

Step 2: Wireframing Your Project

When you trust our development agency to help you produce your project, our next step is to wireframe your project. A wireframe is a visual guide that explains how the website or app will actually work. We believe this is an important step in the development process because it’s more effective at conveying how your project will work. It gives you a visual representation of what your final product should look like.

Idea Maker is an experienced development agency and for that reason, we can either use a wireframe that you create or we can create one for you. Our development agency is experienced in both User Interface (UI) and User Experience (UX) and will help you to save precious time in getting your app or website on the market by creating an appropriate wireframe.

Wireframing may require revisions to get the design exactly to the way you need and want. While a wireframe won’t include the more visually appealing features, it is a guide for the development team to provide you with a functional app that can help you create a functionally operational project.

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Step 3: Styling Your Project

Once we’ve wireframes your project to ensure that its core operation will function as needed, our development agency will focus on the style and design. We will work closely with you to make sure that your style and design match up both with the development of your projects and your business’ personal style.

To style your project appropriately, Idea Maker will send you a questionnaire that will help you define your style. It includes questions that help us decide if you want to be known as a clean, sleek, and professional company, a warm and inviting home away from home, or an artistic and creative endeavor.

Our questionnaire will help you better define your style. We will also ask you to submit photos or links to websites and apps that have inspired you to help us better understand your goals for the style and design of your project.

With this information, we create mockup designs for you to comment on. Your comments help us to better create an accurate vision for you.

Step 4: Coding Your Project

Once we have your specifications, wants, needs, style, and design we start coding your project. It may feel like it takes a lot of work to get to this point but we assure you that this is all necessary to make sure that your app or website works exactly as you need and expect it to. The process also ensures that you’re set up for success.

Our development agency’s process is set up to help you get the right results without needless revisions. Your project and time are important to us, we don’t want anything to get in the way of your success.

Step 5: Beta Testing Your Project

Before your app or website is ready to be used by your clients and customers, it needs to be beta tested. Beta testing is part of our development agency’s process because beta testing helps us to make sure that your website or app is fully functional.

When you work with Idea Maker, we beta test to get a more accurate representation of the kind of behavior users of your website or app engage in. This helps us to make modifications to improve the user experience. Improving user experience helps us give you the best chance at creating a successful app or website. Everything we do is to ensure that your business is successful.

Step 6: Delivering Your Project to the Public

Once your app or website has been fully tested and developed, it’s time to deliver or roll out your project to the world. For websites, this means making the website live. For apps, this means deploying your app on either the Google Play Store or Apple App Store or both when we’re doing cross-platform app development.

We are fully devoted to making sure your app or website is a success, so as a full-service development agency, we can help you with marketing your app or website.

We’re experienced at helping you with advertising for social media including Facebook Ads. We can also help you with pay-per-click (PPC) or Google Ads. For those looking for alternatives to PPC, we can also help you with these options, including SEO. Whatever you need to be a success, we’re here to help you.

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Step 7: Refining Your Project

The process doesn’t end once you’re placed your website or app in public hands. We continue to collect feedback on your app or website to gain valuable information from everyday users to ensure that your project is successful.

It is during this final period that we can gain insights that help you to fine-tune your marketing outreach and client onboarding. Questions we ask at this point are:

  •  Can customers log on easily?
  • Are they using key features?
  • Are key features easy to use?
  • And more.

This is called the iteration cycle, here we will help you to deploy the tools necessary to analyze behavior to further improve your product through increased input. This cycle should continue as long as your website or app is in use. This allows you to always have the best version available. This is why businesses like Facebook are always improving their websites and apps.

We know this sounds like a lot of work, but Idea Maker makes the process easy for you. Experience our process to success. Contact Idea Maker today.

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