Are you trying to find more clients for your veterinary clinic? If so, the internet can be an invaluable tool. As you read this article, there are probably many people, in your city, looking for a vet like you.
By reading this article, we will help you to better find clients for your vet practice.
How to Get More Veterinary Clients
Times have changed, and while at one point all you needed to have a large client base, was an ad in the yellow pages of the phone book, a local magazine, or the city’s newspaper, today it takes much more.
Typically, in today’s times, the way that potential clients find a vet clinic or animal hospital is by using a search engine. The first step most people take before visiting a vet clinic or animal hospital is to make an internet search. One study found that almost 73 percent of pet owners would use the internet to look for information about their pet’s health.
If you aren’t using the internet to market as a veterinary practice owner, you could be missing out on attracting new clients. While some of the tried and trusted methods of finding new clients are still off-line, the best way to target new customers is to use the internet.
1. Create a Facebook Page
One thing you can do to target new clients is to create a Facebook page for your vet practice or animal hospital. With a Facebook page, you can reach a larger audience by creating social media advertising campaigns.
With over 2.6 Billion monthly average users, Facebook can be a great place to market your company to new pet parents. With Facebook advertising, you can easily set your advertising campaigns to target local residents of your city or town that have pets as their interest.
2. Place Ads at Your Local Pet Stores
Placing ads at your local pet store is a great way to find pet owners. Animal lovers often adopt pets at local pet shops and if you place an ad there it can really help these new pet owners. New pet owners have to make a lot of decisions quickly and this tactic makes it easier for them to make a decision.
3. Encourage Existing Clients to Refer Their Friends
Another great idea to help market your veterinary practice is to start a referral program. Word of mouth marketing can play a vital role in increasing sales. This can be made easier if you have a website set up to make referrals, but regardless of how you set it up, it can help you find new clients.
4. Offer Discounts to New Customers
If you are looking to attract new customers, another way that you can help them to choose your clinic over another is to offer a discount to new customers. You can provide a discounted initial pet visit to get new customers in the door and by helping them save money, they will come back to you in the future.
5. Start a Blog with Advice for Improved Pet Health
70 percent of consumers prefer to learn about a service or product through content over advertisements. If you want to attract these customers to your veterinary practice, you’re going to need a website with a blog to create informative content.
10 Reasons Why a Website Will Help You Get More Veterinary Clients
1. Easy to Send to Social Media Contacts
If you decide to use social media advertising as part of your marketing plan, it can be useful to have a website for the advertising messages. You can use your website to help potential clients find important contact information and facts about their pets.
2. An Effective Marketing Tool
A website can be an effective marketing tool. With 81 percent of people searching online for products and services daily, you need to be online for these pet owners to find you. If you don’t have a website you won’t be found by 81 percent of people.
3. Pet Parents Expect a Website
In today’s world, if you are not on the web, you do not exist. Even if someone refers to your business, the first thing a prospective customer will do is to search for it online. They will also check your website to find details, events, and discounts.
4. Will Host Your Informative Blog
As we mentioned earlier, most people prefer to learn about a new service, like veterinary services for their pets, through content over ads. The best way you can target these potential customers is to have a website with a blog of informative information.
5. Useful for Online Reviews
If you have a website and a Google My Business page, you can start collecting reviews right in the local area search results. 91 percent of consumers between the ages of 18 and 34 trust online reviews as much if not more so than a personal recommendation.
With your website attached to your positive reviews, you can easily connect with new customers without having to even spend a cent on new advertising. Your website will do all the work for you.
6. Will Capture Potential Clients Searching Online
Did you know that 76 percent of near me searches result in same or next-day visits? As a local practitioner, you’re going to want to be available to the people making these searches, so having a website with all your local contact information is extremely necessary.
7. Gives New Pet Parents a Way to Find Information
If you’re trying to get more veterinary clients, it is important to have an informative website. As we previously mentioned people love content. Informative, authoritative content can be the difference between a client coming to you or going to your competitor.
8. Use With Google Ads
When a customer needs a service or product, Google Ads receive 65 percent of the clicks. In order to use Google Ads, you’re going to need a website. By having a website you can effectively market to people that need help for their pets right away.
9. You Can Offer Lead Generation Materials
If you’ve ever visited a website and downloaded a free e-book or template, you’ve used someone else’s lead generation materials. Lead Generators are a type of free content that you offer visitors in exchange for their contact information. You then use that information to send out marketing emails.
If you have a website for your veterinary clinic you can easily create email marketing lists. For every dollar, you spend on creating an email marketing campaign, you stand to gain $38 in return. This can include the cost of building a website to generate those leads.
10. Can Help Existing Clients Give You Referrals
As mentioned earlier, word of mouth referrals can be an excellent way to gain new clients for your veterinary practice. The easiest way that they can share your information, can be by directing them to your website.
If you’ve decided that the best way to get more veterinary clients is to build a website for your business, contact Orange County web development agency Idea Maker today.