The legal world is competitive and offering the best service at the best price just isn’t enough to catch a client’s attention. In today’s world, 96 percent of people looking for legal advice start their search online. To capture these potential clients you need a strong online presence to ensure that clients find you.
How to Get Law Firm Clients
Are you wondering how to get law firm clients but not sure how to start? Here are a set of preliminary ideas to get you going.
While you can certainly wait for phone calls from potential clients to come in looking for your legal services, some amount of marketing is necessary to take your practice from just getting by to thriving. While we believe that most of these efforts will be made easier with a website, you can definitely do them without one.
Traditional networking can be an effective use of your time. However, digitation has widely moved to online endeavors. This has changed the way that people network in what we believe is a positive way. Networking no longer takes the same amount of time and effort that it used to due to the speed and ease with which social networking platforms offer.
Should you decide to embark upon marketing your legal practice by way of traditional networking, you should follow the following steps:
- Create a networking plan
- Do research on your potential clients
- Practice your legal services pitch to get it down to less than a minute
- Consider using social media platforms to reach out to potential clients
- Learn how to always be ready to pitch your services
2. Client Referrals
As you may have learned in law school, referrals are a big part of marketing your legal services. According to a 2017 report, 62 percent of referrals come from your friends and family members, while 31 percent of your referrals will come from other attorneys.
While there are more modern ways to receive referrals, most of those require you to have a website. This is especially true because most people will research services. In fact, 93 percent of people say that online reviews influence their purchasing decision, and truthfully isn’t deciding to work with one lawyer over another at its base form just another purchase decision for a family.
While it certainly is a good idea to maintain a good relationship with your friends, family members, and colleagues, it can be a good idea to branch out into using internet-based referral options. Even a well-written review on a Google My Business listing can be a referral for your legal services.
70 percent of consumers prefer to learn about new services, like your legal services, through content over ads. While ads are still a useful marketing strategy for your law firm, a blog allows you to show off not only your knowledge of legal problems (and their solutions) but also allows you to connect with potential legal clients on a deeper, more personal level.
If you create an active blog, you can use it to market your business to new and potential clients. A blog also helps with search engine optimization or SEO for your legal practice. Search engine optimization is a method that marketers use to help your business show up higher in the search engine results pages (SERPs).
By having a blog optimized for search engines, you can better target the portion of people conducting an average of 40,000 searches per second on Google. While you can certainly have a thriving legal practice without a website, think how much better your business could perform with a website.
4. Online Reviews
83 percent of potential clients check online reviews of lawyers as their first step in hiring an attorney. Of those people that check online reviews, 84 percent say that they would only hire firms that have online ratings of four stars or higher.
Getting reviews of your legal services can be easy if you have a website and a business listing on any of the many different review websites. Some review websites that you should consider having a listing on are:
While there are certainly more than four online review websites for law firms, these four are a good starting point.
5. Create a Website
Overall, 89 percent of people base their decisions on the options presented to them based on online search results. However, for law firms, the stakes are higher. 97 percent of legal clients will search for their lawyers online.
When you have a website, you are able to attract these customers to your services. Having a website is an important part of marketing your legal services.
You can use your website to assist you with all of the marketing efforts that you may already be engaging in. Your website can be a part of billboards, radio advertisements, and television ads. Just like you wouldn’t have a law firm without a phone number, your law firm needs a website.
Top 10 Reasons Why A Legal Website Works
There are 1.3 million lawyers in the United States of America and the legal services industry is extremely competitive. With so many people looking to Google and other search engines to find legal services (and everything else) it only makes sense for your law firm to have a website.
Your law firm’s website can help you in a variety of ways but here are the top ten ways that having a website can help you.
1. Helps to Make Referrals Easier
Without a website, your former clients will have to write down your phone number and give it to their friends. Or they’ll have to have kept your business card to give it to someone else who needs your business. With 88 percent of all business cards ending up in the trash within a week, don’t count on them still having it when they need to give your information to a friend.
Your former clients are an invaluable source for referrals, and having a website with an easy-to-remember or catchy domain name will make it easier for them to refer you to friends, family members, and coworkers who are in desperate need of your services.
2. Helps You Show Up in “Attorney Near Me” Searches
Over the past few years, “near me” searches have grown by 150 percent. With so many people searching for services near to them, those clients will be better poised to contact you if you have a website attached to your Google My Business results.
While you don’t need a website to have a Google My Business listing, it is helpful to potential clients. It allows them to better determine if your law firm will actually be able to help them with their legal problems.
With a mobile-friendly, search engine optimized, well-designed website, you can easily connect with clients in your area looking for your services.
3. Easy to Use in Connection with Online Reviews
If you get a Google My Business listing or a listing on the other review websites that we suggested. You can include your website on the listing to help clients come to you when they’ve seen your reviews and decide that you would be the best lawyer for their legal problems.
Another option that you can take up, especially if you decide to work with a web development agency, is to include a section on your website that will help you to show off client testimonials and link to reviews on other websites.
Providing social proof to your potential clients can be exceedingly helpful in improving your client base. For instance, while the average person reads 10 online reviews before making a decision, including testimonials on your website can help to improve your conversion rate by 34 percent.
If you want your satisfied clients to work for you, then you will need a website to help potential clients see how well you helped solve your former client’s legal problems.
4. Can Host Your Law Firm’s Blog
Having a legal blog for your law firm can help you to connect with your potential clients better. When you have a legal services blog you can answer your prospective client’s questions like “how to get a divorce” or “what do I need to pass immigration.”
When you post quality content that showcases the talent of your firm and incorporates some useful target keywords into the content, you can drive organic traffic to your website and increase its chances of ranking in search engines by 434 percent.
The SERPs are your law firm’s key to success, at least 62 percent of internet users click on an organic search result on Google. If you want 62 percent of the people searching for legal services to choose your law firm, you’re going to need a legal services blog for your law firm and that will require you to have a well-designed website.
5. Can Help You Gather Quality Leads
70 percent of law firms cite their website as the main source for generating new cases. If you have a high-performing website, you can convert 10 percent of those visitors into callers. A call will typically mean that they are ready to do business with your law firm.
It is important to note that 50 percent of online purchases occur after the prospective client has engaged in some online research. This means that by providing your prospective clients with a website, you can help clients perform their research and find your law firm to help them with their problems.
However, organic lead generation is not the only way that you can generate more leads for your law firm. You can also capture the details of potential clients who have stumbled on to your website by adding a lead capture mechanism.
Lead capture mechanisms are things like eBooks that help explain a process to a potential client. In exchange for the free eBook, the potential client will give you their contact information and often will agree to subscribe to your law firm’s email marketing list.
You can later use this acquired contact information to reach out to prospective clients and see if they are in need of your services. This provides them with a personal touch from your law firm and will help them see you as trustworthy and personable.
6. Helps You Attract Big Clients
Big clients expect you to have a website. A well-designed, custom-built website can improve your law firm’s reputation. In fact, 75 percent of website visitors will base their opinion of your law firm’s credibility on your website design.
If you want to attract big clients (or just more clients) to your firm, you’re going to need a custom-built, well-designed, and mobile-friendly website.
Why does your website need to be mobile-friendly? It needs to be mobile-friendly because not only do 80 percent of internet searches happen on mobile devices, mobile devices are also where 40 percent of transactions are made.
To better attract these clients and to maintain a positive reputation, you need a website to show that your firm is just as capable as any of the bigger named firms in your area. Don’t let your firm flounder, get a mobile-responsive website.
7. Is an Indispensable Marketing Tool
With a mobile responsive, well-designed website you can better market your law firm to new clients. You can use your website to:
- Host videos about your law firm
- Host blog posts about your law firm’s services
- Inform customers about how to contact your law firm
- Generate new leads with email marketing strategies
- Do the work of advertising your law firm with PPC ads
- Improve your social media ads
A user-friendly, well-designed website is your digital billboard. When you don’t have a website you’re telling internet users that you don’t care about their business. With all the things that you can do with a website, doesn’t it make sense for you to get one built for you today?
8. Expands Your Social Media Outreach Potential
Having a website for your law firm can help you to expand the outreach potential of your social media accounts. You can not only get more followers on your Facebook, Twitter, Instagram, LinkedIn, and other social media profiles, but you can direct current social media followers back to your website.
Additionally, when you place ads on social media sites, you can include a call to action button on your advertisement that directs those prospective clients to your website. If you have decided to use lead generators, like free eBooks, you can use them as part of your social media advertising and direct people to your website to download those eBooks and give you their contact information.
9. Required for Google AdWords Advertisements
One of the tools you may already be using as part of your law firm’s marketing strategy is advertisements, but did you know that in order to target the billions of people searching for services on Google, you need a website.
That’s right, in order to produce and promote your product using Google Ads, you need a website. 75 percent of people believe that paid search ads are helpful in finding the information they need and Google Ads are good for business. You stand to double your money on any Google Ad that you run.
Doubling your money means that every dollar you spend on building a mobile-friendly, well-designed website for your law firm, will help you to increase your revenue exponentially. Furthermore, if you also include an email marketing strategy with your website you stand to gain $42 for every dollar spent.
10. Helps You Show Off Your Legal Expertise
You went to law school to help you build up a bank of knowledge that can be used to help people out when they are facing legal troubles. Why not use your website to show potential clients how smart you are at solving legal problems.
With over 37 percent of clients using the internet to find lawyers, your website can help them to see you as an expert in a large field of possibilities. Your law firm may specialize in one or more legal fields and by showing off your legal expertise on your blog, you can help them to see you as a trustworthy and useful source of information.
When these potential clients find your information online, they may not contact you immediately, but you will be positioned in their mind as an expert and when they are ready, they will contact you over someone else who doesn’t have a comprehensive blog.
We hope this article has helped you to see all the things that you can do with your law firm’s website. If you’re part of the 36 percent of small businesses without a website, you should contact Orange County web development agency, Idea Maker, today.