Did you know that Instagram has over 1.2 billion active users? Its intuitive features and photo-sharing options make it the second most popular social media platform globally, next only to Facebook.
If you’re considering developing your own photo-sharing app, Instagram is an excellent template from which to take inspiration. This article will discuss how you can make a website like Instagram and why it’s so popular. Keep reading to learn more.
Alternatively, if you’d like to learn how to make a social media platform like Instagram’s older brother, Facebook, check out Idea Maker’s extensive guide.
What Is Instagram?
Released in 2010, Instagram is a photo-sharing social media platform and mobile application. The Instagram app allows users to create, share and edit images directly from their phone’s camera roll through an intuitive UI. Facebook – now Meta – acquired Instagram in 2021 for $1 billion.
From a technical standpoint, Instagram’s backend is built using the Python-based Django framework, making it the most significant commercial deployment of Django available. For the frontend, the Instagram mobile app uses Swift for iOS, and Java for Android. This combination of intelligent technology makes for a versatile social media platform, hugely popular with users today.
Why Is Instagram Popular?
To develop your own successful photo-sharing app, it’s first helpful to understand what makes Instagram so popular. Here are just a few factors that make the platform’s userbase extensive.
Ease of Content Sharing
The Instagram app makes it easy for users to share photos and videos with their followers. Using Instagram’s camera feature, users can share content directly from their camera roll or take new pictures within the app. This makes content sharing a smooth process with an excellent user experience.
Moreover, Instagram has extensive photo editing features, allowing users to fine-tune their visual content. This encourages users to create high-quality content, keeping the app enjoyable and visually appealing. As a result, Instagram users are more likely to remain engaged with the platform.
When sharing posts, Instagram has several options to increase the discoverability of user-generated content. For example, the platform enables users to add hashtags and geo-locations to their posts. This means when users search for a particular hashtag or location, relevant posts appear.
When used correctly, hashtags are a powerful marketing tool, allowing anyone’s content to gain high levels of exposure. As a result, the Instagram app attracts many high-profile influencers and businesses looking to expand their customer base. You can read more about using social media to grow your business by reading Idea Maker’s helpful guide.
Thanks to hashtags and geo-location, relevant content is matched with the right users, increasing interactions by up to 12%. However, Instagram penalizes posts that use too many hashtags to prevent spam.
With the release of Instagram Reels in 2020, to compete with TikTok, the Instagram app now organically pushes video to users. This is done through an intelligent algorithm that presents audiences with interest-based content. As a result, when your videos are shown to viewers, there’s a good chance they will interact, boosting your exposure further.
Key Features of Instagram to Consider
Instagram has many features essential to its versatile functionality. If you want to make an app like Instagram, it’s vital to understand what features users expect from such a platform. Here are several of the essential elements that make up Instagram.
Instagram allows users to create personalized profile accounts. Users can upload a profile image and a biography with website links, then start following other accounts. Once set up, Instagram allows individuals to switch their accounts from personal to business or creator, unlocking greater analytical information.
The Instagram app enables users to upload images from their devices and take new photos using the in-app camera feature. Once an image is uploaded, users can use Instagram as a photo editing app, tweaking properties such as saturation and exposure. After, creators can add captions underneath their posts, encouraging engagement.
Before posting a photo, Instagram allows users to customize their images through an intuitive in-app editing suite. This includes editing features such as image cropping and rotation, as well as the ability to add tonal filters.
Instagram shows people content that genuinely interests them through algorithmic data about user interactions. As a result, when individuals scroll through their Instagram feed, they are presented with the most relevant posts instead of chronologically ordered content. This personalization improves the user experience, keeping people engaged for longer.
What makes Instagram such a powerful photo-sharing platform is the variety of available social features. Once a post is uploaded, users can like, share, bookmark, and comment on images. Accounts can also follow each other and build large audiences.
Beyond engaging through post comments, users can privately message each other. This means that Instagram users can enter into direct discussions with their friends and followers, making communication simple.
Like all social media platforms, Instagram has a push notification feature that alerts mobile users when certain key engagements occur. This includes when someone interacts with a post or upon receiving a direct message. However, the platform also allows users to manage which push notifications appear on their device’s lock screen.
How to Make an App like Instagram
You should now understand the makeup of Instagram and what makes it so popular. Now you are ready to learn how to make an app like Instagram.
Define Your Target Audience
The first step in creating an app like Instagram is to define your target audience. Understanding the demographics and requirements of your users will help you build relevant features into your platform. You can do this by analyzing the primary customer base of the industry in which you wish to operate.
After you’ve established your target audience, you will better understand the requirements of your platform. This will help you position your photo-sharing app for maximum exposure. For example, if you’re creating a photo-sharing site for pet owners, you’d want your branding to reflect widespread interest among their central demographic.
Once you understand your target audience, you can decide what features best suit your audience. For example, the average age of an Instagram user is 18-29, which works excellently as younger audiences tend to prefer short-form and visual content. Depending on the demographics of your user base, you must implement appropriate functionality.
When creating a mobile application, many tools are available to help you visualize its features. At Idea Maker, we use Mock Flow to develop interactive mobile app designs. This allows us to clearly understand how our mobile application will work post-development while implementing platform branding.
Once you’ve determined what functionality best suits your photo-sharing app, you can begin developing your Instagram-like app. If you do not have a great deal of development experience, you should consider hiring an expert agency.
Hire Expert Development Company
When hiring a professional development company like Idea Maker, you get access to a large pool of talent and technology. However, not all web developers are created equal. As a result, there are several factors to consider when hiring an agency to build your Instagram-like photo-sharing app.
You can learn more about hiring the best developers through Idea Maker’s comprehensive guide. Otherwise, here are a few things to bear in mind.
Experience & Expertise
When hiring a developer to create your own Instagram-like app, look at their portfolio for past experience. A development firm’s portfolio should show the quality of their previous work and whether or not they’re a good fit for your project. It also allows you to check out their previously created websites and assess the functionality of each one.
Defined Development Procedure
A professional web development agency will have a well-defined mobile app development process accessible for you to explore. This process will guide you through the ins and outs of building a photo-sharing app, as well as where your input is required. If a development agency does not have a clear process, this indicates inexperience and poor communication skills.
After development, all software inevitably encounters bugs, as will your social media app. As a result, you must ensure you hire a development company that offers post-release support. Without support options, you risk your photo-sharing app becoming unusable.
Many development companies claim to provide post-development support services, but not all live up to their word. To determine whether a development agency delivers on post-development support, you should examine the quality of their preexisting projects. If their live mobile apps still function correctly, they likely offer genuine support.
You should pay attention to how active users interact with your photo-sharing app and request that they provide feedback. You may reach out to individuals directly using email or encourage them to fill out surveys while using your social media app. It’s a good idea to establish a broad sample size before collecting feedback in order to represent your broader user base.
After you’ve gathered feedback, you should request that your development team make the necessary adjustments to your social media app. As a result, users will feel appreciated, have a positive user experience with the platform, and remain engaged.
Maintain Your Social Media App
After you’ve refined your photo and video sharing app to fit the requirements of your user base, you must seek to maintain the platform actively. As a result, you should work closely with your chosen development agency to identify and resolve functionality issues. Fixing issues swiftly will ensure your platform remains user-friendly.
Ensuring your photo-sharing app is well-optimized post-development will also help increase your SEO score and SERP rankings. For example, speed optimization is a significant factor affecting search engine discoverability. Fixing bugs and issues that slow down your website will help keep it in good standing with search engines.
How to Monetize Your Instagram-like App
When developing an app like Instagram, it’s an excellent idea to include monetization features so you can actively generate an ROI. Here are some additional features to include during app development.
Enabling businesses to place Pay Per Click ads is a brilliant way to generate revenue using your photo and video sharing app. Pay Per Click ads are promotions run by companies whereby they pay a small amount of money, known as a ‘bid’ when a user clicks an attached link. They are a common stable of income generation used by major social media platforms.
Once your platform grows its user base, you can accept brand placements wherein advertisers pay you to feature their product across your app. You may also find your users receiving sponsorship deals for their accounts. In this case, you can request a commission on their revenues earned.
If you wish to take a less traditional approach, you can take inspiration from the SaaS business model and employ a subscription-based paywall. This would mean that users must pay a monthly fee to use your platform. This is generally uncommon amongst social media platforms, with only a few exceptions like Vimeo.
Things to Consider
Before launching such an app that includes user-generated content, you must consider DMCA mechanism and safeguarding features.
The Digital Millennium Copyright Act is a law implemented in 1998 to protect intellectual property. It makes sharing, producing, publishing, and disseminating copyrighted material online a civil and, in some cases, criminal offense. To learn how to protect your website against DMCA violations, read the Idea Maker guide.
Unless you decide to vet user-generated content before it’s uploaded, you must employ a comprehensive community guidelines policy to ensure content is appropriate. Including a content reporting feature is good practice, as it enables users to bring offensive and inappropriate posts to your attention. You can then remove violating content accordingly.
After reading this article, you should now be ready to build an app like Instagram. This article covered the following:
- What is Instagram?
- Why is Instagram popular?
- Key features of Instagram
- How to make an Instagram-like app
- How to monetize your Instagram-like app
- Things to consider
Make an App like Instagram with Idea Maker
Developing a social media app as comprehensive as Instagram can be challenging without in-depth knowledge of software development. As a result, you should consider hiring an expert development company, like Idea Maker, to guide you through the process.
At Idea Maker, we have a dedicated team of experienced mobile app developers ready to create your platform. Schedule a free consultation with us today to learn more.